Our Ethos

Swim Society has been built around three core values, that are at the centre or our beliefs and ethos as a brand. Find out more about each below.

No Categorisation

Swim Society relies on the idea that swimwear should give YOU the option to wear what you feel most comfortable in. We don’t categorise our styles or force you into a box you don’t want to be in. We are inclusive by default, because we should be.

Swim Society, is and shall continuously be the first of its kind in that we promote absolutely no categorisation in our designs. No ‘Plus’ ‘Petite’ or ‘Tall’, just every design for every size, no variation.

Our society is formed on the idea that you shouldn’t have to adhere to other people’s beauty standards. If you want to cover up or show it off, no matter your shape or size, we support you. Swimwear should be your choice and not what someone else says it should be.


Our swimwear is produced ethically and made from recycled polyester with a minimum recyclable content of 85%. We strive to be much higher than this, and our first collection has launched with a 97% recyclable content. As a brand, we take our commitment to our consumers and the environment very seriously and we will always strive to do better in an ever changing fast fashion landscape.

We pledge to be 100% transparent, allowing you, our customers, to be part of our journey. We aren't perfect yet, but we want you to know that and are always keen for feedback on ways to improve to make actionable changes to make the world a better place.

Find out everything you need to know about our fabrics, factories and company ethics on our promise page.



In our transition to producing sustainable swimwear, we know that this presents lots of questions for our brand. We are therefore pledging to be transparent with you, our customers to make sure we are not leaving anything out.

We don't have it all figured out yet and we aren't doing this to show off, but we want to take you along for our journey and ahow you as much as we can along the way.

Take the first steps by reading more about this on our promise and our story pages.