The idea behind Swim Society was first incepted in 2018 on a beach in the Maldives where our founder, Montana Brown was discussing with her friends how different an experience everyone has when shopping swimwear. Finding something you love the design off, supports you and shows off your assets whilst also being great quality was essentially impossible. Hence Swim Society was born. Fast forward to 2019, Swim Society was founded. Leading the way for an all inclusive, by default, brand.