Did you know we have offset over 350,000lbs of carbon by planting a tree for every order we ship? 🌳

As an inclusive brand, we are faced with one key issue. Fighting against beauty standards already set in stone. We want to represent as many bodies as possible, so that one day every person who sees a swimwear campaign can see one person, one time, that represents them.


So we’ve brought back our open casting and we want it to go bigger. Stretch marks, scars, cellulite, rolls, lines, wrinkles ARE ALL NORMAL and we want to see them, not only in our campaigns but in the industry. We need you to help us change those standards.


We’re searching for models to feature in a e-comm campaign for our second collection, there are absolutely no criteria. If you want to be a part of it all you need to do is enter.


Submit a video of yourself on either tik tok or instagram reels using the hashtag #SwimSocietySearch. All you need to do in this video is show us who you are and you can do that anyway you like, a make up tutorial, a tik tok dance, a chat to camera. Show us who you are, your personality, your message, your energy. Help us go further in representing as many bodies as we can to change society standards.


We cannot wait to see all of your entries and most of all we cannot wait for you all to become a part of the community we’re building. The Swim Society Search is on, so let’s go.


The search will run for 3 weeks, we’ll then select 30 of you to come and join us at two open casting days in person, these will be held in London. We’ll then choose 5 of you to feature in a campaign that will cover our website and socials.


Here are those entry details again.


Upload a video to reels or tik tok that best showcases your energy or message. Tag @swimsociety in the caption and use the #swimsocietysearch make sure you’re following our progress as we’ll be sharing some of your entries along the way.



Terms and conditions


You must be 18+ to enter. You must be based in the UK in order to ensure COVID travel guidelines are upheld.

The event will be taking place in line with government COVID guidelines in place at the time. This may involve proof of negative lateral flow test to enter the event. We will be closely monitoring the situation surrounding use of masks, social distancing and other COVID regulations.

If you are selected to attend our open casting days, please ensure you are available to travel into London on the selected dates at your own expense. We will provide refreshments on the day and ensure you have sufficient time to spend at the location.

The subsequent shoot day should we select you from the casting will take place in London.

By entering into this campaign and interacting with @swimsociety using the #swimsocietysearch you hereby grant Swim Society to the royalty-fee, irrevocable, non- exclusive right and license to use , publish, distribute and display all content across any and all selected social channels as well as www.swimsociety.co.uk only.

This is in line with our general content terms and conditions, which you can find here. Should you wish to revoke this right, you can contact us here and speak to our team.